Twitter Power For Your Business

15 Retweets to 6600 in No Time Flat

By B. Joan Miller

Imagine your words reaching thousands of people?   It can happen.

I recently attended a Super Affiliate Conference by the Early to Rise folks at which the conference leaders were stressing the importance of Twitter for Marketing.    Twitter is a social networking medium where the individual posts or ’tweets’ their message in 140 characters or less.

I tweeted a message passing along Gmail’s announcement that users can now send from another address without the “on behalf of”.  Because I like metrics (statistics), I put a bit.ly tracking code on this tweet.  (Bit.ly enables you to “shorten, share and track your links” making it a very handy tool.)

Fifteen of my followers picked up my tweet and ‘retweeted’ it.  The tracking revealed that in only three days after the initial post this message had reached 6200 people!  Exponential growth!

But it didn’t stop there.  Check out the screenshot and graph below.  By Day 4 there were 6632 clicks!    Bit.ly also shows the geographic representation of the tweets with over 3053 coming from the United States.

Tweet Your Way to Success

This very nicely demonstrates the Power of Twitter. Give your followers useful, relevant content and all will benefit.   I tweeted this message because I thought my followers might be interested…and it appears they were, along with several thousand others!   Think about the implications this can have for marketing. And this is but one small example.  There are marketers on Twitter that are probably getting that many clicks in an  hour.  You too, can use this Twitter Power for Your Business!

How many of you have experienced Twitter Power in your Affiliate Marketing?   Please share your comments and Twitter Power stories below.

[Editor:  B. Joan Miller's  tweets can be found on http://twitter.com/bjoanmiller.]